Your own show room?
“Move Your Mind” is the legend for a show room staged by Saab at the ICEHOTEL in Jukkasjärvi. Design: Tjåsa Gusfors and Simon Padian, head designer at Saab.
In Östermalm in the heart of Stockholm, Tjåsa and her colleague Jens Thoms Ivarsson designed a Showroom in ICE for S.O.S. Sportswear of Sweden. The purpose was to let customers try out new winter outfits in an exclusive dressing room entirely made of ice.
Temperature -7 degrees C
(19.4 degrees F).